MY EXPERIENCE
Discover my full professional background and experience across the marketing, communications and media industries in Spain and Brazil.
Head of Content & Communications
ISL AGENCY
September 2023 – Present
– Management of all content production, communications and social media strategies for ISL and its football programs, maintaining client relationships with major entities such as LALIGA, FC Barcelona, Real Madrid CF, and Atlético de Madrid.
– Plan and execute sponsorship and brand activation initiatives in collaboration with brands and sports properties, including Stage Front, the Spanish Football Federation, Hantec Markets, Xavi Hernández and DP World Tour.
– Lead internal and external creative teams, including designers, videographers, community managers and content producers, ensuring quality, brand consistency and timely delivery across multiple projects.
– Develop and manage influencer marketing campaigns end-to-end, including talent identification, briefing, negotiation, content supervision and performance reporting.
– Lead PR strategy and media relations for the agency, managing press relationships and identifying opportunities to strengthen brand visibility and positioning.
Account Manager Gaming
YOUPLANET
January to August 2023
– Planning and executing multi-platform influencer marketing campaigns for major gaming companies, from conceptualization to tactical executio
Led a €1M influencer marketing campaign for PortAventura, overseeing 10+ creators, including TheGrefg, Laura Escanes, and xBuyer, across talent negotiations, content production, and live activations, generating 15M+ views.
– Development of branded content strategies and compelling audiovisual content tailored to young audiences.
– Growth of existing gaming accounts and acquisition of new business opportunities through the creation and management of competitive creative proposals.
– Management of client relationships and financial control, including budget oversight and contract negotiations.
Account Director
SOCIAL TAILORS
April 2021 to September 2022
– Coordination of content creation, social media and influencer strategies, and data reporting for international clients such as Konami and Universal Orlando Resort across Latin America.
– Leadership of a team of seven content professionals, including Art Directors, Social Media Analysts, and Influencer Marketing Specialists.
– Planning, development, negotiation and execution of influencer campaigns for PlayStation Brazil, including promoting the PlayStation 5 console and exclusive titles through local ambassadors and over 50 influencers.
The campaigns spanned more than 10 projects, generated over 110 million impressions with an estimated budget of USD $600,000.
– Coordination of influencer campaigns for leading entertainment brands, including HBO Max and Globoplay Brazil.
Social Media Analyst
SOCIAL TAILORS
February 2018 to April 2021
– Managed Konami’s social media channels across Latin America.Planning, content creation and copywriting for social media accounts (BR/LATAM).
– Planning and execution of paid media and influencers campaigns for the launch of the 2019, 2020 and 2021 editions of the football virtual simulator eFootball PES.
– Development of reports with qualitative and quantitative analysis of digital data.
Social Media Analyst
CONTRA ATAQUE MARKETING
December 2016 to January 2018
– Managed and created digital content for social media channels and websites across multiple client accounts.
– Developed campaign concepts, copy and presentations to support clients’ digital communication and marketing initiatives.
– Managed day-to-day client relationships, coordinating requests and ensuring alignment between client objectives and content delivery.
Production Assistant
TV Gazeta
July to October 2016
– Supported studio and on-location production for multiple entertainment and lifestyle TV shows within the network’s Creative Department.
– Coordinated production logistics, including scheduling and managing locations and guests for TV productions.
– Conducted content and background research and contributed to script development across different TV formats.
Internship
SPCINE
June to December 2015
– Supported communications and content initiatives for São Paulo’s municipal audiovisual development agency, promoting projects and initiatives across the film, TV and creative industries.
– Created editorial content and copy for digital channels, including blogs and social media.
– Supported audiovisual production, including video recording and editing.Assisted in the planning and execution of promotional events, coordinating logistics and contributing to content creation for promotional materials.
Internship
TV and Rádio Gazeta AM
October 2012 to December 2014
– Reporter, producer, and commentator on radio programs and on live broadcasts of the Brazilian football league.
– Conducted script research and developed content for radio and television programs and live broadcasts, contributing to engaging sports coverage.
– Supported the production and direction of late-night entertainment television programming, contributing to both studio and pre-production activities.
– Managed social media accounts and created digital content, expanding audience engagement for radio and television programs.