INFLUENCER MARKETING
My experience in influencer marketing spans multiple international markets, including Spain, France, Brazil, and Argentina. Throughout my career, I have led and executed influencer campaigns for high-profile brands such as PortAventura World, PlayStation, HBO Max, Stage Front, Konami, and Universal Orlando Resort.
I have hands-on experience across every stage of an influencer marketing campaign, from developing initial creative proposals and defining campaign strategies to identifying and selecting the right creators. That also include negotiating fees, managing budgets and contracts, maintaining client and creator relationships, overseeing campaign execution, and ensuring all deliverables are aligned with the campaign’s objectives. I also define campaign KPIs, monitor performance, and analyse results to measure impact and identify opportunities for improvement.
What I enjoy most about working with content creators is the creative process and everything that goes on behind the scenes — the work that isn’t immediately visible when you scroll past an Instagram post.
The brainstorming sessions, finding the perfect match between a brand and a creator, exploring different creative approaches, and ultimately bringing an idea to life through storytelling. For me, the real value of influencer marketing lies in finding the right way to tell a brand’s story through each creator’s unique voice and perspective.
PORTAVENTURA’S NEW ROLLER COASTER LAUNCH
Led the influencer marketing for the launch of the roller-coaster “Uncharted: El Enigma de Penitence, managing a €1M budget and coordinating 15+ key creators throughout the campaign, which generated over 30 million views.
I managed the full influencer workflow from initial outreach to campaign delivery, including fee negotiations, contracts, creative briefings, client approvals, deliverables and ongoing talent communication.
Worked closely with the client and production teams to ensure creative concepts were successfully brought to life across social content, live activations and livestreams.
Campaign highlights
Maintained direct communication with 10+ key influencers throughout the campaign, negotiating fees, managing contracts and deliverables, coordinating approvals and ensuring content was delivered according to the campaign strategy.
Launch teaser: Coordinated a Twitch livestream with TheGrefg and a shooting with xBuyer to build anticipation ahead of the launch.
Launch event: Coordinated the participation of 50+ influencers and creators on site, managing invitations, confirmations, travel and arrival logistics, as well as their experience throughout the event. Responsable for overseeing what was being published across social platforms and ensuring alignment with the campaign’s messaging, timing and brand guidelines.
Participants included Àngela Marmol, Kings League players, Spursito, Andrea Mengual, Pau Pérez, La Chica Bona, Nuria Casas and more.
Live production: Led the end-to-end production and coordination of a livestream from PortAventura, featuring TheGrefg, Laura Escanes, Gemita, xBuyer and MiniBuyer for the unveiling of the new attraction.
Livestream from PortAventura
Livestream: Uncharted date reveal
xBuyer, MiniBuyer and Spursito
Uncherted teaser
Uncharted inauguration day TikTok
Family visit to the Uncharted inauguration
PLAYSTATION’S AMBASSADORS TEAM
In 2020, PlayStation assembled its first-ever team of brand ambassadors in Brazil to celebrate the launch of the PlayStation 5 — and I was be part of it from day one.
Team PlayStation became one of PlayStation’s core marketing platforms in Brazil, uniting major celebrities, musicians, athletes, and influencers around the brand — with an estimated R$1M budget per season and over 100M impressions.
Talent included big celebrities, from TV, music and Youtube, names such as Tiago Leifert, Marcos Mion, Nyvi Estephan, Bruno Corrêa, Julio Cocielo, Emicida, Projota, and Ana Maria Braga.
2020´and 2021 (1st and 2nd edition): Joined the project from its inception, contributing to campaign strategy, influencer selection, and day-to-day relationship with the brand and the creators.
2022 (3rd edition): After being promoted to Account Director, I led the selection and negotiation process and oversaw the full execution of the campaign, including writing creative briefings, following up on and approving deliverables, and reporting on campaign performance.
Check out below some examples of the content published in the period.
Team PlayStation
PlayStation Plus
PlayStation 5
PS Plus
God of War